Fine so now we know content is king. Last but not least since were creating our blogs, (remember blogs is normally short slang for Weblogs – which can be what the “formal and official” term is), almost all of our facts is going to be “unique” and “Original”. Yet occasionally, since people are only real human, and since all of us simply cannot “create” more and more facts, we will copy information from other web sites. That is fascinating. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything at all.
Now let me make this obvious. If you are providing a service to the people, where your primary business is always to offer out links to other places where people could get information, therefore are a repository where persons come to get links, because you already would all the groundwork – that is certainly fine. Mainly because what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE VISITS – MORE EYEBALLS – MORE PERSONS VISITING. And content is not the sole parameter an Search Engine looks at. Not by a long shot.
This is a critical point out keep in mind. The whole thing we is going to talk about, just about every method, via content to email to to do this to what ever, has but one aim in mind. To consistently and constantly enhance and build your web site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the service plan you are selling, to come back. Therefore please differentiate amongst the end goal and the methods. Content material (discussed within our first article) is a method towards the objective of getting classified by a good posture on a internet search engine, and the target is to have people employ and come to your web site or weblog, and make a “buzz” regarding it. (We should talk about this much later inside our series. )
Let us get back to content for that moment. Below we are speaking about something that all writers find out about and are knowledgeable about. Text, phrases, phrases. Primary, unique textual content.
So to be able to continue on our fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Before explaining exactly what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully.
If you have a site selling hair beauty helps, you will want to offer your material writing content around everything you are selling. Definitely if you produce something about the between different models of dish washers, this is not likely to relate to the “subject matter” and content of your site. So you is going to write content around your hair supplies. You are likely to write articles or blog posts on great hair care, in order to dye nice hair, how to get eliminate split-ends, when to hair shampoo etc . etc .
Our magic hair web page is called “Hair Is Not Forever”. But this is our site at the moment and we will keep it as we go along. hairisnotforever even offers a blog page. This blog we will contact “SilkyFairHair” and we will put it, in the interest of our case in point in under the proprietor who is aptly known as Mr. Nor Hair. So now we have as follows:
1 . Web page – Wild hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly if I arrive at the article around the importance of discovering the right name.
Thus Mr. Neither Hair wonderful wife, Mrs. Purple Your hair work together. That they create the site, get every one of the necessary products to sell some thing on it, set a couple of articles or blog posts about mane and settle-back and wait for a people to come beating all their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you declare in English, “Knock. Knock. Good Morning! Any individual Home? ”
Okay the Hair couple find out about keywords. Therefore they build articles by which EVERY phrase has the word hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content is first, and once they may have written two HTML webpages of your hair articles, strategically placed by way of a cousin the graphic artisan (who is definitely bald) surrounding the advertisements just for hair products and now they think they are performed!
Woah! Certainly not by a LENGTHY SHOT! And here is where it gets depressing meant for the uninitiated and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A keyword is something which the search engine will be for and validate (in our day), to use as one of the parameters regarding how to list your site.
The keywords we refer to happen to be in two distinct and totally different locations. The first in the site header in the site. about what is known as the section for “meta” tags. We might deal with meta tags in a several article, even so let us just simply say they are the keywords most search engine look for (with their “bots”) when visiting your blog. An example destinazione tag meant for keywords about our web page may appear to be this:
Again within our article(s) in meta tags all of us will go over these keywords, and meta tags, but for right now take that as a offered these are some of the keywords that is to be in the destinazione tag.
When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and believed that was what the web page was about and listed the website under individuals keywords. This was caught to immediately, and humans getting the handy devils they are simply, began itemizing keywords that had not do using their sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Arrives at & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet an alternative “fool the engine” technique, would set keywords like “hair”, “technology” etc . to their meta tags, and give the site a great innocuous term and there you are, more traffic.
Thus in the never ending battle Search Engines caught upon, and performed a few elements. They deprecated the importance of this keywords in the meta tags according to their algorithms, UNLESS this great article on the site actually did match the keywords. Of course , this was not enough because porn sites will place “real” content material around their stuff. Let me give you a REALISTIC example that i find funny, but it is extremely serious.
In a single of my own posts in the blog, you will see my bio which is acquired by search engines like yahoo. The other day We received an email from an existing flame of mine expressing “I freaked out. I just googled you, under Ted Gross Writer, and you are linked to a site regarding tushy’s! inch So I proceed and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” and lastly I click and obtain led to another site (no url here as I will not want to publicize that site for obvious reasons) and I arrive to a adult site which usually ripped off, of all the content on the internet, MY PERSONAL profile to get around their porn campaigns. UGH! Nevertheless, you see that is usually how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two cases: 1 . You may have keywords inside your meta tag (and you ought to have them! ) The little Search Engine “bot” (that is a computer program whose work it is to travelling around the Internet, never sleeps and never feeds on and gets to all those porno sites as well!, and accumulates information on ALMOST ALL sites and so the information could be categorized), involves our web page of hairisnotforever and flows the keywords on the page. Then this kind of little robot makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines do “see”, they are NOT image (males will be visually oriented not Search Engines! ) therefore graphics are generally not taken into account until you use the alternative tag. ) The algorithms get more and even more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember basic content! )
2 . You have no keywords in your coto tag so the engine simply just looks at your articles.
So the happy few figures fine lets put the word your hair say, in each and every sentence at least 3 x. NO! No longer do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It must be used and used frequently, but NOT overused.
Now when you Google intended for hair items using the word “balding”, the major search engines has the keyword, and based upon a million guidelines decides what position for your specific key word, hairisnotforever will have, and passes it out.
So our few figures esb.stottcreations.com the actual hell. We will also offer mascara, and put in an image advert as well as the word wimperntusche in their keywords, without having any kind of content correctly. Well then is going to become listed mainly because the last within the last of this last for anyone looking for “mascara”. So for this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta marking. ”