So is your Blog Promoting Your Website?

Alright so now we know content material is king. And naturally since were creating our very own blogs, (remember blogs is definitely short slang for Websites – which is what all their “formal and official” term is), almost all of our details is going to be “unique” and “Original”. Yet every now and then, since we have only real human, and since we simply cannot “create” more and more facts, we should copy information from other websites. That is amazing. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing whatever.

Now let me make this clear. If you are providing a service in people, where your primary business is to offer away links to other places just where people could possibly get information, in other words you are a database where people come to get links, because you already have all the homework – that may be fine. Because what you will loose in content material, you will compose in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE VISITORS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the only parameter an Search Engine examines. Not with a long shot.

This can be a critical point to keep in mind. Anything we should talk about, every method, out of content to email to lists to what ever, has although one goal in mind. To consistently and constantly boost and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the support you are offering, to come back. So please differentiate between end goal and the methods. Content (discussed within our first article) is a technique towards the goal of getting classified by a good location on a internet search engine, and the target is to currently have people work with and arrive to your web page or weblog, and produce a “buzz” regarding it. (We will talk about this much later within our series. )

Let us get back on content for any moment. In this article we are referring to something that pretty much all writers find out about and are acquainted with. Text, phrases, phrases. Initial, unique textual content.

So in order to continue on our own fairly reasonable path, we all will now pay attention to the “text” and what has to be in it. Which usually brings us towards the subject of “keywords”. Before explaining just the thing these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more carefully.

If you have a site selling locks beauty assists, you will want to promote your material writing articles around whatever you are selling. Obviously if you publish something about the between different models of dishwashers, this is not gonna relate to the “subject matter” and content of your internet site. So you should write article content around flowing hair supplies. You will write content on very good hair care, for you to dye hair, how to get eliminate split-ends, when to shampoo etc . etc .

Our magic hair website is called “Hair Is Not Forever”. Nevertheless this is our site for the time being and we will keep it as we go along. hairisnotforever also has a blog. This blog we will call up “SilkyFairHair” and we will put it, in the interest of our case in point in under the proprietor who is aptly named Mr. Nor Hair. Right now we have as follows:

1 . Web Site – Wild hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)

These types of names Are essential and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as go along through these articles in particular when I find the article relating to the importance of discovering the right name.

So Mr. Nor Hair fantastic wife, Mrs. Purple Locks work together. They create the web page, get each of the necessary products to sell something on it, write a couple of articles about locks and sit back and wait for the people to arrive beating their particular “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you state in English language, “Knock. Hit. Good Morning! Anyone Home? inches

Okay the head of hair couple learn about keywords. Consequently they create articles through which EVERY phrase has the phrase hair in it (or balding). Yet hair may be the title of the video game. They make sure their content material is basic, and once they have written two HTML internet pages of your hair articles, strategically placed by their cousin the graphic musician and performer (who is bald) surrounding the advertisements meant for hair companies now they think they are done!

Woah! Not by a LONG SHOT! And here is in which it gets depressing meant for the uninformed and non-dedicated people.

We will deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, categories. A key phrase is a thing that the search engine looks for and validate (in our day), to use as one of the parameters with regards to how to list your site.

The keywords we all refer to are in two distinct and totally different places. The 1st in the site header in the site. in what is known as the section for the purpose of “meta” tags. We will certainly deal with meta tags in a completely different article, however let us simply just say they are the keywords most search results look for (with their “bots”) when visiting your websites. An example traguardo tag pertaining to keywords on our web page may appear to be this:

Again within our article(s) about meta tags all of us will discuss these keywords, and the meta tag, but for now take that as a offered these are some of the keywords which is to be in the traguardo tag.

When the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta tag and believed that was what the internet site was about and listed the site under the keywords. It was caught through to immediately, and humans simply being the handy devils they are simply, began record keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Gets & Eyeballs)

So porn sites specifically, adopting this as yet some other “fool the engine” technique, would set keywords just like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous term and bam !, more traffic.

And so in the limitless battle Search engines like yahoo caught in, and have a few points. They deprecated the importance of this keywords inside the meta tags with respect to their methods, UNLESS this content on the site basically did match the keywords. Of course , this did not include enough for the reason that porn sites will set “real” content material around their very own stuff. Let me give you a SERIOUS example that we find funny, but it is extremely serious.

In one of my posts on my blog, you can see my bio which is taken care of by search engines. The other day I received a message from a vintage flame of mine saying “I freaked out. I actually googled you, under Allen Gross Writer, and you are associated with a site about tushy’s! inch So I move and Yahoo it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The actual Version by simply Tushy” as well as I simply click and get led to some other site (no url below as I tend not to want to publicize that site with regards to obvious reasons) and I come to a adult site which ripped off, of all the content to the internet, MY OWN profile to place around their porn advertising campaigns. UGH! However you see that is certainly how crafty people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )

Okay now what happens — not in theory but in practice.

Two cases: 1 . You have keywords in your meta label (and you ought to have them! ) The little Google search “bot” (that is a computer program whose task it is to travel around around the Net, never rests and never eats and gets into all those porn sites as well!, and sees information on EACH AND EVERY ONE sites hence the information could be categorized), goes to our site of hairisnotforever and reads the keywords on the web page. Then this kind of little robot makes a overview of the web page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines have a tendency “see”, they may be NOT image (males happen to be visually focused not Search engines like yahoo! ) so graphics are not taken into account unless you use the betagt tag. ) The methods get more and more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember first content! )

2 . You may have no keywords in your coto tag hence the engine merely looks at your articles.

So each of our happy couple figures alright lets put the word mane say, in every single sentence by least 3 x. NO! Is not going to do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It should be used and used regularly, but NOT overused.

Now when you Google designed for hair items using the term “balding”, the major search engines has the key phrase, and relying on a million variables decides what position to the specific key phrase, hairisnotforever may have, and rss feeds it out.

Hence our couple figures the particular hell. We will also promote mascara, they usually put in an image advert as well as the word mascara in their keywords, without having virtually any content for this. Well then is going to become listed when the last belonging to the last from the last for anyone looking for “mascara”. So for this lesson the formula can be:

“Content+Keywords in the content+Keywords in Meta label. ”

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