Alright so now we know content material is king. Of course since we are creating our own blogs, (remember blogs is usually short slang for Websites – which is what all their “formal and official” name is), most of our facts is going to be “unique” and “Original”. Yet every now and then, since we have become only person, and since we all simply cannot “create” more and more facts, we definitely will copy information from other sites. That is fascinating. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything.
Now i want to make this crystal clear. If you are offering a service to the people, where your primary business is usually to offer away links to other places just where people might get information, in other words you are a repository where people come to get links, because you already would all the investigate – that is certainly fine. Since what you will loose in content material, you will make-up in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter an Search Engine examines. Not by a long taken.
This is certainly a critical point to keep in mind. Everything we is going to talk about, just about every method, from content to email to email lists to whatsoever, has yet one objective in mind. To consistently and constantly boost and build your site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the assistance you are providing, to come back. Therefore please differentiate amongst the end goal as well as the methods. Content material (discussed within our first article) is a approach towards the aim of getting listed in a good posture on a search engine, and the goal is to currently have people work with and arrive to your web page or blog, and generate a “buzz” about it. (We should talk about that much later within our series. )
Let us get back on content to get a moment. Below we are dealing with something that each and every one writers learn about and are knowledgeable about. Text, words, phrases. First, unique text message.
So in order to continue on our own fairly rational path, we all will now give full attention to the “text” and what has to be in it. Which brings us to the subject of “keywords”. Just before explaining what exactly these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more carefully.
If you have a website selling hair beauty helps, you will want to sell your material writing content around what you are selling. Naturally if you produce something about the between different types of dishwashers, this is not gonna relate to the “subject matter” and articles of your site. So you is going to write content around nice hair supplies. You are likely to write article content on good hair care, for you to dye your hair, how to get rid of split-ends, when to hair shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not Forever”. But this is the site for the time being and we will keep it as we go along. hairisnotforever has a blog page. This www.reseauamen.com blog we will contact “SilkyFairHair” and we’ll put it, with regard to our case in point in under the proprietor who may be aptly known as Mr. Nor Hair. Right now we have the following:
1 . Web Site – Curly hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is normally fictional)
These types of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles especially when I find the article around the importance of finding the right name.
Thus Mr. Neither Hair fantastic wife, Mrs. Purple Mane work together. They will create the site, get each of the necessary products to sell anything on it, write a couple of article content about head of hair and sit back and wait for a people to arrive beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you state in English, “Knock. Topple. Good Morning! Any person Home? ”
Okay the head of hair couple find out about keywords. Thus they generate articles through which EVERY word has the phrase hair in it (or balding). Nevertheless hair may be the title of the game. They make sure their content is primary, and once they have written two HTML web pages of locks articles, strategically placed by way of a cousin the graphic specialist (who is bald) surrounding the advertisements for hair companies now they presume they are done!
Woah! Not really by a LONGER SHOT! Here is exactly where it gets depressing just for the uninformed and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are like indices or if you wish, categories. A key phrase is something which the search engine looks for and validate (in our day), to use as one of many parameters in respect of how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different places. The 1st in the site header of your site. about what is known as the section pertaining to “meta” tags. We should deal with meta tags in a different article, on the other hand let us only say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example meta tag intended for keywords on our web page may resemble this:
Again inside our article(s) about meta tags all of us will discuss these keywords, and meta tags, but for at this point take it as a given these are some of the keywords that is to be in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta marking and assumed that was what the internet site was about and listed the web page under the ones keywords. This is caught through to immediately, and humans currently being the crafting devils they are really, began real estate keywords that had not do using their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)
So porn sites especially, adopting this kind of as yet one other “fool the engine” technique, would put keywords just like “hair”, “technology” etc . to their meta tags, and offer the site a great innocuous name and bam !, more traffic.
And so in the limitless battle Search engines like google caught on, and would a few factors. They deprecated the importance within the keywords in the meta tags in respect to their algorithms, UNLESS this content on the site in fact did match the keywords. Of course , this did not include enough for the reason that porn sites will set “real” articles around the stuff. Let me give you a PROPER example that we find funny, but it is very serious.
In one of my posts on my blog, you will find my biography which is indexed by search engines like google. The other day My spouse and i received an email from a vintage flame of mine declaring “I freaked out. We googled you, under Ted Gross Copy writer, and you are linked to a site regarding tushy’s! inches So I go and Google it, and sure enough in like the 6th position is: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” and naturally I just click and receive led to an additional site (no url right here as I will not want to publicize that site meant for obvious reasons) and I arrive to a porn site which in turn ripped off, out of all the content at the internet, MY profile to place around their very own porn ads. UGH! But you see that is how handy people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Although keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two cases: 1 . You may have keywords in your meta tag (and you need to have them! ) The little Google search “bot” (that is a software package whose work it is to travel and leisure around the Internet, never sleeps and never feeds on and gets into all those adult porn sites also!, and sees information on EVERY sites and so the information may be categorized), comes to our internet site of hairisnotforever and says the keywords on the web page. Then this kind of little bot makes a snapshot of the site. Then the methods take over and match the keywords in the meta tags for the text and stuff in your site. (Remember Search Engines is not going to “see”, they are simply NOT image (males are visually oriented not Search Engines! ) hence graphics usually are not taken into account if you use the in die jahre gekommen tag. ) The methods get more plus more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember original content! )
2 . You may have no keywords in your destinazione tag and so the engine just simply looks at your content.
So each of our happy couple figures fine lets put the word frizzy hair say, in every single sentence by least 3 times. NO! Do do that. Excessive use of a keyword is a red-flag to a Search results and you will be penalized for it! It should be used and used often, but NOT over-used.
Now at the time you Google with respect to hair goods using the phrase “balding”, the major search engines has the key phrase, and based on a million guidelines decides what position while using specific key phrase, hairisnotforever could have, and rss feeds it out.
Therefore our few figures the actual hell. All of us will also sell mascara, and they put in an image advert and the word wimpernbetonung in their keywords, without having any content for it. Well then is going to become listed because the last of the last of your last for any person looking for “mascara”. So just for this lesson the formula is normally:
“Content+Keywords inside the content+Keywords in Meta tag. ”