Is your Blog Working For Your Site?

OK right now we know articles is king. Last but not least since i will be creating our personal blogs, (remember blogs is usually short slang for Websites – which can be what all their “formal and official” brand is), most of our details is going to be “unique” and “Original”. Yet from time to time, since we have become only person, and since we simply cannot “create” more and more info, we is going to copy information from other websites. That is interesting. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing anything.

Now let me make this clear. If you are giving a service to the people, where your main business is always to offer out links to other places in which people could get information, therefore are a repository where persons come to get links, because you already does all the study – that is fine. Since what you will loose in content, you will make up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine examines. Not with a long shot.

That is a critical point out keep in mind. Everything we will certainly talk about, every method, from content to email to prospect lists to what ever, has yet one aim in mind. To consistently and constantly maximize and build your web site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the services you are offering, to come back. Therefore please differentiate involving the end goal as well as the methods. Content material (discussed in our first article) is a approach towards the aim of getting classified by a good placement on a search results, and the target is to possess people apply and arrive to your web-site or weblog, and build a “buzz” regarding it. (We will talk about that much later within our series. )

Let us get back on content to get a moment. Below we are dealing with something that all writers find out about and are acquainted with. Text, words, phrases. Initial, unique textual content.

So in order to continue on our own fairly rational path, we all will now pay attention to the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Before explaining what exactly these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more cautiously.

If you have a website selling hair beauty aids, you will want to sell your materials writing content material around the things you are selling. Obviously if you produce something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content of your site. So you should write article content around your hair supplies. You can expect to write articles or blog posts on good hair care, for you to dye your hair, how to get gone split-ends, when to hair shampoo etc . etc .

Our magic hair internet site is called “Hair Is Not Forever”. Although this is each of our site for the time being and we will retain it as we complement. hairisnotforever has a blog page. This blog all of us will phone “SilkyFairHair” and we’ll put it, with regard to our case in point in under the proprietor that’s aptly known as Mr. Nor Hair. Right now we have the following:

1 . Web-site – Mane Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)

These types of names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as we go along through these articles in particular when I arrive at the article in the importance of discovering the right name.

Consequently Mr. Neither Hair great wife, Mrs. Purple Wild hair work together. That they create the website, get all the necessary stuff to sell anything on it, create a couple of article content about frizzy hair and sit back and wait for a people to come beating their particular “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you claim in English, “Knock. Topple. Good Morning! Any individual Home? inches

Okay the Hair couple learn about keywords. So they generate articles in which EVERY sentence in your essay has the word hair in it (or balding). Although hair may be the title of the game. They make sure their content material is unique, and once they have written two HTML internet pages of frizzy hair articles, smartly placed by way of a cousin the graphic musician and performer (who can be bald) around the advertisements designed for hair companies now they think they are done!

Woah! Certainly not by a LONGER SHOT! Here is where it gets depressing just for the uninformed and non-dedicated people.

Let’s deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, classes. A keyword is something which the search engine will be for and validate (in our day), to use as one of many parameters with regards to how to list your site.

The keywords we refer to are in two distinct and totally different places. The primary in the site header belonging to the site. about what is known as the section meant for “meta” tags. We should deal with the meta tag in a unique article, on the other hand let us merely say these are the keywords most search engine look for (with their “bots”) when visiting your blog. An example coto tag pertaining to keywords about our internet site may appear like this:

Again in our article(s) upon meta tags we all will go over these keywords, and the meta tag, but for now take this as a presented these are a few of the keywords that will be in the destinazione tag.

If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta indicate and assumed that was what the internet site was about and listed the website under all those keywords. This is caught to immediately, and humans staying the handy devils they may be, began listing keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the result is the oh-so-important one: Hits & Eyeballs)

So adult sites specifically, adopting this as yet one more “fool the engine” strategy, would set keywords like “hair”, “technology” etc . within their meta tags, and give the site a great innocuous identity and there you are, more traffic.

Hence in the limitless battle Search Engines caught upon, and do a few things. They deprecated the importance for the keywords inside the meta tags corresponding to their algorithms, UNLESS this article on the site essentially did meet the keywords. Of course , this was not enough since porn sites will put “real” articles around all their stuff. I will give you a GENUINE example that we find funny, but it is incredibly serious.

In one of my posts in the blog, you can view my bio which is picked up by search engines like google. The other day I received an email from a vintage flame of mine declaring “I freaked out. I actually googled you, under Allen Gross Copy writer, and you are connected with a site regarding tushy’s! inch So I proceed and Yahoo it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The true Version by Tushy” as well as I simply click and obtain led to an alternative site (no url here as I do not want to publicize that site just for obvious reasons) and I arrive to a porno site which in turn ripped off, out of all the content for the internet, MY PERSONAL profile helping put around the porn campaigns. UGH! But you see that can be how handy people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )

Okay now what happens – not theoretically but in practice.

Two situations: 1 . You have keywords in your meta indicate (and you need to have them! ) The little Google search “bot” (that is a computer software whose job it is to travel and leisure around the Internet, never naps and never feeds on and climbs into all those porno sites also!, and sees information on ALMOST ALL sites and so the information could be categorized), pertains to our site of hairisnotforever and states the keywords on the site. Then this little android makes a overview of the webpage. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff with your site. (Remember Search Engines avoid “see”, they may be NOT aesthetic (males will be visually focused not Search Engines! ) so graphics are generally not taken into account until you use the alternative tag. ) The algorithms get more and more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember basic content! )

2 . You could have no keywords in your coto tag hence the engine just simply looks at your content.

So our happy couple figures fine lets position the word frizzy hair say, in every sentence by least three times. NO! Tend do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It must be used and used frequently, but NOT over-used.

Now as you Google with respect to hair goods using the phrase “balding”, the major search engines has the keyword, and relying on a million guidelines decides what position just for the specific key word, hairisnotforever will have, and rss feeds it out.

Therefore our couple figures the particular hell. We will also offer mascara, and put in a photo advert and the word wimpernfärbung in their keywords, without having any kind of content because of it. Well then will probably be listed when the last on the last on the last for anybody looking for “mascara”. So just for this lesson the formula is normally:

“Content+Keywords inside the content+Keywords in Meta point. ”

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