Is your Blog Promoting Your Company Site?

Fine right now we know articles is king. Not to mention since we are creating our personal blogs, (remember blogs is definitely short slang for Weblogs – which can be what the “formal and official” brand is), most of our facts is going to be “unique” and “Original”. Yet once in a while, since were only individual, and since all of us simply cannot “create” more and more info, we might copy details from other web sites. That is amazing. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.

Now let me make this obvious. If you are offering a service to people, where your main business is usually to offer away links to other places wherever people could get information, therefore are a database where persons come to get backlinks, because you already performed all the research – that is certainly fine. Mainly because what you will loose in content material, you will make up in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE SINKS INTO – MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine looks at. Not by a long taken.

This really is a critical point to keep in mind. Almost everything we might talk about, every method, by content to email to email lists to whatever, has nonetheless one target in mind. To consistently and constantly increase and build your website “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the program you are offering, to come back. So please differentiate between end goal plus the methods. Content (discussed inside our first article) is a technique towards the target of getting listed in a good standing on a search results, and the target is to own people use and arrive to your site or weblog, and produce a “buzz” about it. (We is going to talk about this much later within our series. )

Let us go back to content for that moment. Below we are speaking about something that all of the writers find out about and are knowledgeable about. Text, key phrases, phrases. Main, unique textual content.

So in order to continue on our personal fairly reasonable path, all of us will now pay attention to the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining what exactly these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.

If you have an online site selling curly hair beauty products, you will want to sell your material writing content material around what you are selling. Obviously if you compose something about the between different models of dish washers, this is not gonna relate to the “subject matter” and content material of your site. So you definitely will write articles or blog posts around nice hair supplies. You can expect to write article content on very good hair care, for you to dye flowing hair, how to get gone split-ends, when to hair shampoo etc . etc .

Our magic hair webpage is called “Hair Is Not Forever”. Nonetheless this is the site for the moment and we will keep it as we complement. hairisnotforever also has a blog page. This blog all of us will call “SilkyFairHair” and we will put it, for the sake of our example in under the proprietor who’s aptly known as Mr. Neither Hair. Right now we have the following:

1 . Internet site – Hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)

These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles especially when I go to the article relating to the importance of finding the right name.

So Mr. Nor Hair great wife, Mrs. Purple Frizzy hair work together. That they create the web page, get every one of the necessary stuff to sell a thing on it, create a couple of article content about mane and sit back and wait for the people to come beating their particular “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you declare in Uk, “Knock. Knock. Good Morning! Any person Home? inch

Okay the head of hair couple find out about keywords. Thus they build articles through which EVERY word has the word hair in it (or balding). But hair may be the title of the video game. They make sure their content material is main, and once they have written two HTML web pages of mane articles, logically placed by way of a cousin the graphic musician (who is normally bald) throughout the advertisements designed for hair products and now they think they are performed!

Woah! Not by a LENGTHY SHOT! And here is in which it gets depressing just for the uninitiated and non-dedicated people.

Let’s deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, types. A key word is a thing that the search engine will appear for and validate (in our day), to use as among the parameters in order to how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different locations. The initially in the page header within the site. in what is known as the section pertaining to “meta” tags. We will deal with meta tags in a several article, even so let us merely say they are the keywords most search engine look for (with their “bots”) when visiting your webblog. An example traguardo tag intended for keywords upon our web page may appear to be this:

Again within our article(s) on meta tags all of us will discuss these keywords, and the meta tag, but for now take it as a offered these are a number of the keywords which will be in the coto tag.

When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and answered that was what the internet site was about and listed the internet site under many keywords. This is caught onto immediately, and humans currently being the handy devils they may be, began itemizing keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)

So porno sites especially, adopting this as yet one more “fool the engine” technique, would set keywords like “hair”, “technology” etc . into their meta tags, and present the site an innocuous name and bam !, more traffic.

So in the never-ending battle Search Engines caught upon, and does a few stuff. They deprecated the importance of the keywords in the meta tags regarding to their algorithms, UNLESS this content on the site essentially did meet the keywords. Of course , this did not include enough seeing that porn sites will put “real” content around all their stuff. I will give you a REALISTIC example that i find funny, but it is incredibly serious.

In one of my posts in the blog, you will see my bio which is picked up by search engines like yahoo. The other day I just received an email from an old flame of mine stating “I freaked out. I actually googled you, under Ted Gross Copy writer, and you are linked with a site regarding tushy’s! ” So I visit and Yahoo it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” of course I click and get led to a further site (no url in this article as I do not want to publicize that site to get obvious reasons) and I come to a adult site which ripped off, out of all the content within the internet, MY profile to place around their porn advertisements. UGH! However you see that is certainly how crafty people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Yet keep it in mind. )

Okay now what happens – not in theory but in practice.

Two situations: 1 . You have keywords in the meta draw (and you ought to have them! ) The little Google search “bot” (that is a software program whose work it is to travelling around the Net, never rests and never consumes and climbs into all those adult porn sites as well!, and accumulates information on MOST sites and so the information could be categorized), reaches our internet site of hairisnotforever and reads the keywords on the web page. Then this little bot makes a snapshot of the webpage. Then the methods take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines don’t “see”, they are simply NOT visual (males happen to be visually oriented not Search Engines! ) hence graphics aren’t taken into account until you use the kosmos tag. ) The algorithms get more and more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember first content! )

2 . You may have no keywords in your destinazione tag so the engine just looks at your articles.

So our happy few figures ok lets put the word frizzy hair say, in each and every sentence for least three times. NO! May do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used regularly, but NOT overused.

Now at the time you Google for hair products using the term “balding”, the Search Engine has the key phrase, and relying on a million guidelines decides what position for this specific keyword, hairisnotforever will have, and nourishes it out.

So our few figures what the hell. We all will also promote mascara, and put in a photo advert plus the word wimpernbetonung in their keywords, without having any content for it. Well then will be listed when the last of your last from the last for anybody looking for “mascara”. So because of this lesson the formula is usually:

“Content+Keywords in the content+Keywords in Meta tag. ”

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