Is your Blog Promoting Your Company Site?

Fine right now we know content material is king. Of course since i will be creating our very own blogs, (remember blogs can be short slang for Websites – which can be what the “formal and official” brand is), the majority of our details is going to be “unique” and “Original”. Yet occasionally, since we have only people, and since all of us simply cannot “create” more and more facts, we might copy data from other internet sites. That is great. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing whatever.

Now allow me to make this distinct. If you are providing a service to the people, where your main business is to offer out links to other places in which people might get information, in other words you are a repository where people come to get links, because you already did all the study – that is fine. Mainly because what you will loose in articles, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine looks at. Not by a long shot.

That is a critical point to keep in mind. Everything we will talk about, every method, coming from content to email to email lists to anything, has but one objective in mind. To consistently and constantly increase and build your website “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the program you are selling, to come back. Therefore please differentiate amongst the end goal plus the methods. Content material (discussed inside our first article) is a method towards the goal of getting classified by a good position on a internet search engine, and the target is to possess people employ and arrive to your web page or blog, and make a “buzz” about it. (We might talk about that much later inside our series. )

Let us get back on content for a moment. Below we are dealing with something that most writers learn about and are knowledgeable about. Text, phrases, phrases. First, unique textual content.

So to be able to continue on our personal fairly reasonable path, we all will now give full attention to the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Just before explaining precisely what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more carefully.

If you have an online site selling scalp beauty products, you will want to sell your materials writing content material around what you are selling. Clearly if you compose something about the difference between different models of dishwashers, this is not likely to relate to the “subject matter” and content material of your site. So you will write content articles around flowing hair supplies. You will write articles or blog posts on good hair care, for you to dye nice hair, how to get rid of split-ends, how often to shampoo etc . etc .

Our magic hair website is called “Hair Is Certainly not Forever”. Nonetheless this is each of our site at the moment and we will keeping it as we complement. hairisnotforever has a blog page. This blog we will call up “SilkyFairHair” and we’ll put it, in the interest of our case in point in under the proprietor that is aptly known as Mr. Neither Hair. So now we have the following:

1 . Web page – Scalp Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)

These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles particularly if I find the article within the importance of choosing the best name.

Therefore Mr. Nor Hair wonderful wife, Mrs. Purple Curly hair work together. That they create the website, get all the necessary stuff to sell something on it, write a couple of articles about head of hair and relax and wait for a people to come beating all their “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you claim in English, “Knock. Hit. Good Morning! Any person Home? inches

Okay the head of hair couple know about keywords. Hence they produce articles through which EVERY phrase has the phrase hair in it (or balding). But hair may be the title of the video game. They make sure their content is unique, and once they have written two HTML web pages of locks articles, logically placed by way of a cousin the graphic artist (who is definitely bald) around the advertisements meant for hair products and now they think they are performed!

Woah! Certainly not by a LONG SHOT! Here is where it gets depressing with regards to the uninitiated and non-dedicated people.

We will deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, types. A keyword is something which the search engine look for and validate (in our day), to use as among the parameters regarding how to list your site.

The keywords we refer to happen to be in two distinct and totally different locations. The initial in the web page header belonging to the site. about what is known as the section for “meta” tags. We should deal with the meta tag in a different article, however let us only say these are generally the keywords most google search look for (with their “bots”) when visiting your web site. An example traguardo tag intended for keywords upon our web page may mimic this:

Again in our article(s) on meta tags we all will discuss these keywords, and meta tags, but for nowadays take this as a offered these are some of the keywords that will be in the traguardo tag.

If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and thought that was what the web page was about and listed the website under those keywords. It was caught through to immediately, and humans currently being the crafting devils they are simply, began directory site keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)

So porn sites especially, adopting this as yet an additional “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and present the site an innocuous term and bam !, more traffic.

Hence in the never ending battle Search Engines caught upon, and did a few elements. They deprecated the importance within the keywords inside the meta tags in accordance to their algorithms, UNLESS a few possibilities on the site in fact did meet the keywords. Of course , this was not enough as porn sites will put “real” content around their particular stuff. I will give you a REALISTIC example which I find funny, but it is very serious.

In a single of my posts on my blog, completely illuminated my biography which is noticed by search engines like yahoo. The other day I received an email from a well used flame of mine expressing “I freaked out. I googled you, under Ted Gross Copy writer, and you are connected with a site regarding tushy’s! inch So I visit and Google it, and sure enough in like the 6th position is: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” not to mention I click and obtain led to an alternative site (no url right here as I usually do not want to publicize that site pertaining to obvious reasons) and I come to a porn site which ripped off, out of all the content relating to the internet, MY profile to get around their particular porn advertisements. UGH! However you see that can be how crafting people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )

Okay ok now what happens — not in theory but in practice.

Two cases: 1 . You may have keywords within your meta label (and you should have them! ) The little Search Engine “bot” (that is a software package whose task it is to travelling around the Internet, never naps and never eats and gets into all those porn sites as well!, and sees information on ALL sites hence the information can be categorized), comes to our site of hairisnotforever and states the keywords on the webpage. Then this little android makes a overview of the web site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines can not “see”, they can be NOT image (males are visually oriented not Search engines like yahoo! ) consequently graphics usually are not taken into account until you use the in die jahre gekommen tag. ) The algorithms get more and more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember unique content! )

2 . You could have no keywords in your meta tag and so the engine only looks at your articles.

So the happy couple figures alright lets put the word hair say, in every single sentence by least three times. NO! Do do that. Excessive use of a key phrase is a red-flag to a Google search and you will be penalized for it! It must be used and used usually, but NOT over-used.

Now as you Google with regards to hair products using the term “balding”, the Search Engine has the key word, and relying on a million variables decides what position while using specific key phrase, hairisnotforever may have, and passes it out.

And so our few figures the actual hell. We will also promote mascara, and in addition they put in a photo advert plus the word wimperntusche in their keywords, without having virtually any content correctly. Well then will most likely be listed for the reason that the last within the last for the last for anyone looking for “mascara”. So in this lesson the formula is certainly:

“Content+Keywords in the content+Keywords in Meta label. ”

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