OK so now we know content material is king. And definitely since we could creating our very own blogs, (remember blogs is definitely short slang for Websites – which can be what the “formal and official” identity is), almost all of our information is going to be “unique” and “Original”. Yet once in a while, since i’m only person, and since all of us simply cannot “create” more and more details, we should copy facts from other internet sites. That is cool. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything.
Now let me make this clear. If you are providing a service in people, where most of your business is always to offer away links to other places just where people could get information, therefore are a database where persons come to get backlinks, because you already performed all the groundwork – that may be fine. Since what you will loose in articles, you will constitute in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE BITES – MORE EYEBALLS – MORE PEOPLE VISITING. And content is usually not the sole parameter an Search Engine examines. Not by a long taken.
That is a critical point out keep in mind. All we might talk about, every single method, from content to email to to do this to no matter what, has yet one aim in mind. To consistently and constantly increase and build your site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate regarding the end goal as well as the methods. Content (discussed within our first article) is a technique towards the target of getting classified by a good placement on a search results, and the target is to currently have people use and come to your web site or blog page, and generate a “buzz” about it. (We might talk about this much later in our series. )
Let us resume content for your moment. Here we are talking about something that pretty much all writers find out about and are acquainted with. Text, thoughts, phrases. Primary, unique text message.
So in order to continue on our personal fairly rational path, we will now concentrate on the “text” and what has to be in it. Which usually brings us to the subject of “keywords”. Just before explaining precisely what these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more carefully.
If you have a site selling curly hair beauty helps, you will want to promote your materials writing content around everything you are selling. Obviously if you produce something about the difference between different models of dish washers, this is not gonna relate to the “subject matter” and content of your site. So you might write content around hair supplies. You can write article content on great hair care, in order to dye hair, how to get eliminate split-ends, when to shampoo etc . etc .
Our magic hair internet site is called “Hair Is Not really Forever”. Nonetheless this is the site at the moment and we will keeping it as we complement. hairisnotforever has a blog. This www.caoguia.org.br blog all of us will call up “SilkyFairHair” and we’ll put it, with regard to our case in point in under the proprietor who may be aptly known as Mr. Neither Hair. So now we have as follows:
1 . Website – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly when I arrive at the article in the importance of choosing the best name.
So Mr. Neither Hair wonderful wife, Mrs. Purple Locks work together. They create the site, get all the necessary stuff to sell something on it, write a couple of articles or blog posts about locks and relax and wait for an people to come beating their very own “virtual” door down. Well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you claim in The english language, “Knock. Topple. Good Morning! Any person Home? inch
Okay the head of hair couple learn about keywords. Consequently they produce articles through which EVERY term has the expression hair in it (or balding). But hair may be the title of the video game. They make sure their content is unique, and once they have written two HTML pages of curly hair articles, logically placed by way of a cousin the graphic musician and performer (who is bald) throughout the advertisements meant for hair companies now they presume they are carried out!
Woah! Certainly not by a VERY LONG SHOT! Here is where it gets depressing for the purpose of the uninitiated and non-dedicated people.
We will deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, categories. A key phrase is something that the search engine look for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we refer to are in two distinct and totally different locations. The first in the site header belonging to the site. in what is known as the section designed for “meta” tags. We should deal with the meta tag in a distinct article, nevertheless let us simply just say these are the keywords most search engine look for (with their “bots”) when visiting your blog. An example traguardo tag with respect to keywords on our internet site may appear to be this:
Again within our article(s) about meta tags we will go over these keywords, and meta tags, but for right now take it as a offered these are a number of the keywords which is in the coto tag.
When the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta label and believed that was what the web page was about and listed the web page under those keywords. It was caught onto immediately, and humans getting the crafting devils they are really, began placement keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)
So porno sites especially, adopting this as yet one other “fool the engine” strategy, would place keywords just like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous identity and there you are, more traffic.
Hence in the limitless battle Search Engines caught in, and have a few factors. They deprecated the importance on the keywords in the meta tags regarding to their methods, UNLESS this content on the site actually did match the keywords. Of course , this was not enough seeing that porn sites will place “real” content around their stuff. I will give you a GENUINE example that i find funny, but it is very serious.
In one of my personal posts in the blog, you can observe my bio which is noticed by search engines. The other day My spouse and i received an email from an old flame of mine stating “I freaked out. I actually googled you, under Ted Gross Copy writer, and you are connected with a site about tushy’s! inch So I choose and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The Real Version simply by Tushy” and I just click and receive led to another site (no url here as I tend not to want to publicize that site for the purpose of obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content on the internet, MY PERSONAL profile to put around their porn campaigns. UGH! However you see that can be how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two situations: 1 . You may have keywords within your meta marking (and you should have them! ) The little Google search “bot” (that is a computer software whose work it is to travelling around the Internet, never sleeps and never eats and gets into all those porno sites also!, and sees information on ALL OF THE sites hence the information may be categorized), pertains to our site of hairisnotforever and scans the keywords on the site. Then this little robot makes a overview of the site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines don’t “see”, they may be NOT visual (males will be visually oriented not Search Engines! ) so graphics are certainly not taken into account unless you use the oll tag. ) The algorithms get more and more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember basic content! )
2 . You could have no keywords in your coto tag and so the engine just looks at your articles.
So the happy few figures alright lets position the word curly hair say, in every single sentence in least 3 x. NO! May do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used regularly, but NOT over-used.
Now at the time you Google with respect to hair products using the phrase “balding”, the Search Engine has the key phrase, and relying on a million variables decides what position with the specific keyword, hairisnotforever could have, and rss feeds it out.
So our couple figures what the hell. We will also promote mascara, and they put in an image advert as well as the word mascara in their keywords, without having any content correctly. Well then for being listed when the last in the last belonging to the last for any person looking for “mascara”. So because of this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta label. ”